47. Business: Refining our Business approach after market changes and road blocks
Entrepreneurship is an ever-evolving journey, filled with highs, lows, and pivotal moments that define growth. After years of successfully working in the residential real estate sector, we are now taking a bold step forward—moving into commercial real estate. In this post, I want to share our journey, the challenges we’ve faced, and what’s next for our business.
Business: Refining Our Business Approach After Market Changes and Road Blocks
The Foundation: Eight Years in Residential Real Estate
Since 2016, our business has been built around residential real estate—flipping houses, acquiring rental properties, and mastering creative financing strategies. This has been an incredible journey, providing us with financial stability and invaluable experience in the market.
However, over the past six months, I found myself feeling stagnant. Despite our success, it became harder to find deals that truly excited us while also making financial sense. The Phoenix and Scottsdale markets remain highly competitive, making it difficult to secure quality investment opportunities without overpaying. This led to frustration and a sense of hitting a plateau in our business.
We realized it was time for a shift—one we had been discussing for years but were hesitant to make. The shift into commercial real estate.
Recognizing the Right Moment for Growth
We had always envisioned transitioning into commercial real estate, but we kept putting it off. We told ourselves we needed more capital, more education, more time. But the truth is, no moment ever feels 100% perfect for change. At some point, you simply have to take the leap.
In business, just like in life, if you feel stagnant, it’s a sign that growth is necessary. We had reached a point where single-family investing no longer offered the level of challenge or opportunity we sought. So, instead of waiting for the “right time,” we decided to make now the right time.
The Shift to Commercial Real Estate
Now, while we still have active projects in the single-family space, our focus is shifting toward commercial investments. The scale is bigger, the deals are more complex, but the opportunity for growth is unmatched.
I’ve started working with a group here in Phoenix that specializes in commercial real estate. My approach? Getting back to basics. Cold calling, networking, learning how to underwrite deals, and generating off-market opportunities in asset classes such as:
RV Parks
Self-Storage Facilities
Mobile Home Parks
Multifamily Units
Office Spaces
While it might seem like starting over, this shift has reinvigorated my passion. Cold calling isn’t glamorous, but it’s effective. In residential real estate, I learned that success comes from consistently doing the work—the same applies here. The only difference? The numbers have more zeros.
Lessons from Single-Family Investing
One of the biggest lessons I’ve learned from single-family investing is the importance of patience and discipline. It’s easy to fall into “deal heat”—the temptation to buy just for the sake of making a move. But experience has taught me that waiting for the right opportunity always pays off.
In commercial real estate, the stakes are higher. The contracts are bigger, and the due diligence is more extensive. But the principles remain the same: ✔ Stick to your buy box ✔ Analyze the numbers carefully ✔ Stay disciplined and patient ✔ Learn by doing
Vertical Integration: The Key to Long-Term Success
Our business isn’t just about real estate. We believe in creating multiple streams of income and diversifying within our expertise. That’s why, alongside real estate, we have other arms of our business that contribute to our growth:
Jaclyn’s Design Business
The Freq Show Podcast
The Freq App
Commercial Real Estate
Each of these ventures feeds into our long-term goal: building a sustainable, thriving brand that aligns with our passions and expertise. By diversifying our revenue streams, we create stability even in unpredictable markets.
What’s Your Genius?
As we step into this new chapter, I want to leave you with a question: What is your genius?
What is the one thing that you excel at—the thing that sets you apart and makes you uniquely valuable? Identifying and harnessing your genius is the key to long-term success and fulfillment.
If you feel stagnant in your business, maybe it’s time for a shift. Growth doesn’t happen in comfort zones, and every leap forward starts with a decision.
Final Thoughts: The State of Beckon
Our journey is far from over, but we are more excited than ever about the direction we are heading. Commercial real estate represents the next level for us, and we are ready to take it on.
To fellow entrepreneurs navigating their own journeys—stay adaptable, stay focused, and always be willing to evolve. Success isn’t about staying in the same lane forever; it’s about recognizing when it’s time to shift gears.
Live on purpose. Live on frequency.
Sam
